Marketing - Santa Fe Grill analysis Essay Example | Topics and Well Written Essays - 1250 words

Marketing - Santa Fe Grill analysis - Essay Exampletors that influence the clients decision to dine either at Santa Fe Grill or Joses Southwestern Caf, (2) the features that customers associate each of the restaurants with, (3) the geographic and demographic description of the clients, the impact of advertising, willingness to refer their friends to the restaurant or plain return to their restaurant of choice as well as their degree of satisfaction. Summary statistics, univariate and other statistical tests were conducted and results presented in the following sections.Table 1 shows the succinct statistics for the receptions obtained for this question. Majority of the respondents interviewed with regard to Joses Southwestern Caf occasionally ate there (38.2%) while for Santa Fe Grill majority of the respondents ate there somewhat frequently. Tabulation of the oftenness at which respondents ate at each of the two restaurants is provided in table 1 below.Regarding whether the resp ondents perceived the prices at either Santa Fe Grill or Joses Southwestern Caf to be reasonable, a seven point likert scale response was used from which the results indicated that on average, the respondents in both restaurants were indifferent about the pricing (Average for this response was 4). Further tests were conducted on how much they agreed with the pricing (6 on the likert scale). Results from an independent sample t-test (table2) indicated that for both restaurant, the customers agreed with the pricing.Table 3 shows results of a cross tabular matter of the respondents gender versus whether they recall take oning an advertisement in the past 60 days. Majority of those who could not recall seeing an advertisement in the past 60 days were males (68.80%). However, for the respondents who could recall seeing an advertisement in the past 60 days, 73.3% were males. We therefore conclude that more males recalled seeing an advertisement as compared to those that did not see it, while for females a higher number of female could not